GB-London: VB Creative Assessment - Dunes to Countryside

Tender description

VisitBritain is the national tourism agency, responsible for marketing Britain in an inspirational way and relevant way around the world and developing Britain's visitor economy. VisitBritain seeks a social media agency to develop a creative concept to provide a base on which VisitBritain can build all promotional activity in the Gulf Cooperation Council (GCC) over the next 12 months. This will encompass the planning, development and delivery of creative assets as well as management of the campaign's amplification through PR and social engagement. The successful agency must have a solid understanding of the GCC markets and develop a unique and engaging campaign that will get the GCC nationals and Arab Expat communities within the GCC states to think beyond visiting London and to explore more of regional Britain. Further information is provided in the Project Brief provided as part of the Invitation to Tender documents.