Transparency

Tender description

4.1 DWP Pensions Communications is looking for a research agency to: 4.1.1 carry out quantitative research to baseline and track a broad range of awareness, attitudinal and behavioural measures 4.1.2 identify and track relationships between measures 4.1.3 dentify variability in findings across various criteria, including demographics, and ideally across our functional and attitudinal segments 4.1.4 contribute to development of campaigns through providing evidence based observations and recommendations. 4.1.5 work closely with DWP and our other agencies and use research findings to make recommendations on future communications activity (particularly channel/ messaging mix) 4.1.6 work collaboratively with DWP and other agencies, particularly our communications planning agency to define unambiguous measures; and, help set stretching but realistic targets for each, that take account of broader success measures 4.1.7 carry out ad hoc qualitative research to gather audience insights, and to test campaign creative, messaging, and/or information products 5. SCOPE OF REQUIREMENT 5.1 The research agency is to provide robust quantitative research and analysis that will enable the evaluation of communications activity on a regular and on-going basis. This evaluation will guide the development and delivery of future communication activity. 5.2 The research agency may also need to provide qualitative research to gather audience insights and inform the development of, for example, campaign creative, messaging, and/or information products.