For the Provision of Marketing Communications Services to Horse Racing Ireland and Subsidiaries

Tender description

Horse Racing Ireland (HRI) was established by the Irish Government under the Horse and Greyhound Racing Act 2001. It is a commercial semi-state body that took over the functions previously carried out by the Irish Horse Racing Authority and is responsible for the promotion, development and administration of Irish horse racing. HRI subsidiaries include Irish Thoroughbred Marketing Ltd. (ITM), Tote Ireland Ltd. and the HRI Racecourse Division. HRI Headquarters are located in Ballymany, Newbridge, Co Kildare. HRI and Subsidiaries are now seeking expressions of interest from suitably qualified service providers for the provision of marketing communication services . The services will be supplied to the different Marketing and Communications Departments within the organisation in support of their promotion of horse racing in Ireland and development of the public image of horse racing both nationally and internationally. The attached document provides an outline of HRI Marketing Department’s key objectives and requirements that should be considered in the response.