Strategic Planning, Creative Development and Production of Advertising

Tender description

Contract Award Notice Name of Tender: Strategic Planning, Creative Development and Production of Advertising Numbers of tenders received: 3 tenders were received on time Name of company which was awarded the contract: Quinn McDonnell Pattison Ltd t/a Publicis Dublin with an address at 16 Sir John Rogerson's Quay , Dublin Date of contract award: The Contract was awarded on 1st October 2012 Description of contract: The contract is for the provision of Strategic Planning, Creative Development and Production of Advertising services.The contract was awarded for one year, with the option to extend for up to two years subject to annual satisfactory performance and budget availability. Value of contract: The total estimated contract expenditure is €200,000 per annum Award criteria and weightings: The contract was awarded from the qualifying tenders on the basis of the most economically advantageous tender using the following award criteria (maximum score for each criterion in parenthesis): 1. Creativity of campaign proposed, as detailed in Appendix I of the request for tender, including rationale and relevance to target audience. (40 points, minimum score required = 30 points) 2. Insight from campaign critiques, as detailed in Appendix II of the request for tender, including logical review of campaign creativity, relevance and messaging. (20 points, minimum score required = 15 points) 3. Cost (40 points)  20 points of the cost score was allocated to the cost of the sample campaign (Appendix I to the request for tender)  The remaining 20 points of the cost score was allocated on the basis of the hourly rates outlined in the Pricing Schedule (Appendix 2 attached to the request for tender) for the following roles or equivalent o Account Manager (25 hours) o Creative Director (10 hours) o Senior Designer (30 hours)