Domestic Tourism Research 2011-2012

Tender description

Fáilte Ireland is the National Tourism Development Authority, established by the Irish Government in May 2003 to guide and promote the development of tourism as a leading indigenous component of the Irish economy. To this end, Fáilte Ireland, working in partnership with the tourism industry, provides an extensive range of support services and business solutions designed specifically to develop and sustain Ireland as a high-quality and competitive tourism destination.Our vision for Irish tourism is that of a dynamic, innovative, sustainable and highly regarded sector offering international and domestic visitors a positive and memorable experience beyond their expectations. Further information on Fáilte Ireland can be found on our website www.failteireland.iePromoting holidays in Ireland and developing tourism products which appeal to domestic holiday takers are very important aspects of Fáilte Ireland’s role. To assist with these functions, Fáilte Ireland has regularly commissioned research studies to measure trip taking behaviour and to enhance our knowledge of the domestic market.See attached RFT document for further information.