Advertising Pitch Specialist

Tender description

Fáilte Ireland is the National Tourism Development Authority, established by the Irish Government in May 2003 to guide and promote the development of tourism as a leading indigenous component of the Irish economy. To this end, Fáilte Ireland, working in partnership with the tourism industry, provides an extensive range of support services and business solutions designed specifically to develop and sustain Ireland as a high-quality and competitive tourism destination.Our vision for Irish tourism is that of a dynamic, innovative, sustainable and highly regarded sector offering international and domestic visitors a positive and memorable experience beyond their expectations. Further information on Fáilte Ireland can be found on our website www.failteireland.ieFáilte Ireland now requires the services of an Advertising Pitch Specialist (‘Pitch Doctor’) to manage through the process of securing an agency (or agencies) to manage its advertising, media and direct marketing activities in the domestic marketplace – ROI and NI. The company has recently completed a significant body of research around understanding consumer needs, understanding the consumer’s view of tourism ‘hotspots’ and the extent to which its current brand architecture is working in the marketplace.See Appendix A of the Request for Tender document available for downloading with this notice for a detailed list of requirements.