NITB Appointment of a PR Agency

Tender description

The Central Procurement Directorate (CPD), Supplies and Services Division (SSD) on behalf of NITB wishes to appoint a PR Agency to devise and implement a consumer public relations campaign within Northern Ireland to increase public awareness and positive media coverage of the destination, short breaks packages, NITB’s product portfolio and key events. The general objectives of the contract are to: -increase volume of newspaper/magazine articles per year promoting NITB ie events, short breaks, destinations within NI and key tourism products -increase volume of TV/Radio broadcast opportunities -produce and distribute weekly press releases -source agreed volume of media to attend NITB organised trips -co-ordinate NITB press launches -develop relationship between NITB and travel/leisure media - source and co-ordinate PR competitions Under no circumstances will late tenders be considered, nor is CPD obliged to accept the lowest or any bid.