Southern Water Services (SWS) is in a rapid state of transformation. To support this, there is a need to put in place different contracts to assist the SWS Communications team in the provision of communications services through a new multi-lot framework. Due to the wide range of requirements, this framework was split into five lots, with a differing number of service providers being awarded a place on the framework under each of the lots.
The five lots which formed the framework are listed below.
Timeline
Award published19 August 2021
Tender published15 December 2021
Submission date24 January 2022
Contract start date7 June 2022
Lots (6)
50 suppliers across 6 lots
Strategic Communications
10 suppliers
Services will include but not restricted to:
Public relations services / political lobbying
Employee/stakeholder engagement, strategy and change
Corporate reputation
Crisis communications
Regulatory reports and planning services
Full Service Campaign Support
10 suppliers
Services will include, but not be restricted to:
Full service campaigns, made up of the following:
Marketing strategy development
Creative for campaigns
Digital marketing and social media
Direct marketing
Internet/website/social media support
Print management and direct mail
Partnership marketing
Budgetary management
Agencies will provide a full service offering
Radio Advertising
10 suppliers
The agency will provide radio advertising services, either in-house or through sub-contracting to other agencies.
The services listed below are examples of the types of services provided. This is not an exhaustive list.
Planning and execution of radio campaigns, covering all of Southern Water’s water and wastewater region.
Ad scheduling
Events/sponsorship
On-air promotions
Recruitment advertising
Audio Production – including:
Producing radio fillers, podcasts, editorial for broadcast
Large and small scale production requirements (e.g. high production value radio/podcasts).
Press and Print Advertising
10 suppliers
Services will include, but not be restricted to:
Placing notices in local and regional newspapers, magazines and via outlet’s social media channels, both print and digital, targeting both niche and broader markets, in a variety of sizes.
The supplier should have the ability to advertise in an array of different newspaper or publications and social channels that cover both local and regional areas across Southern Water’s water and wastewater region.
Advertisement design and placement
Manage and deliver digital marketing campaigns via owned or earned channels
Targeted door-to-door distribution (optional)
Televesion and Film Creative & Production
10 suppliers
Agencies are able to offer development and production services on a standalone basis.
Agencies are invited to bid based on capability to provide, assist, build and decision support one or more of the following services:
Brand content
Strategy and creative
Moving picture and video production – including but not limited to:
Promotional films, online content, interviews
Production requirements, including storyboarding, casting, filming, editing, colour grading, and audio mixing.
End-to-end management of TV ad production and approvals, including clearcast process.
Animation and motion graphics
PQQ for Communications and Advertising Framework
Framework analysis
Buyers and suppliers active on the Communications and Advertising Framework framework, ranked by contract award volume.
Top suppliers associated with Communications and Advertising Framework
Suppliers ranked by total contract award volume through Communications and Advertising Framework.